does Your B2B company
need Sales now?
next month?
next quarter?
Most b2B Teams aren't losing because they're not trying hard enough. They're losing because there is no aligned system and repeatable structure behind the effort.
Here's how to fix that
We specialize in helping
small & Mid-size b2B companies
grow and scale Predictable sales Growth
WHO SHOULD WORK WITH US?
1. VP of Sales, VP of Business Development, Sales Managers
You're the one everyone looks to for leadership when the forecast slips and you already sense the problem isn't effort, its structure.
I sat in your chair for 38 years. I know what it feels like when your team's results depend on who's selling instead of what process they're following. I also know when that gap shows up in a board meeting, you're the one who owns it.
I'm here to help you, be a confidant and understand your challenges. I'm not here to look over your shoulder or second-guess your team.
I've stood exactly where you're standing, and built the system I wish someone had handed me.
- Replace tribal knowledge with a documented playbook your whole team can run, not just your top performer.
- Cut new-hire ramp time by giving reps a proven process instead of trial-and-error.
- Walk into your next leadership meeting with a structure and training you’ve directed for the betterment of the company now and in the future.
- Specific job performance training reignites motivation with your team (engaged sales teams show 17% greater sales productivity and 23% higher profitability - Gallup)
2. Founders, Owners, Presidents, CEO's
If you currently don’t have a formal sales team, you're carrying the weight of unpredictable revenue, and the entire company is looking to you for answers.
I've spent many years building and leading B2B sales organizations and know what unpredictable revenue actually costs, not just in missed targets, but in the good people you lose when the system underneath them never gets built.
- Turn unpredictable revenue into a scalable, forecastable growth engine you can plan the business around.
- Stop the guesswork and align your go-to-market so every sales dollar compounds instead of evaporating.
- Protect against the real cost of losing good people and produce the sales results you can rely on.
- Build a sales team & organization people don't want to leave (94% of employees say they'd stay longer at a company that invests in their growth - Workplace Learning Report)
3. Sales Account Executives, Field & Inside Sales
You're working harder than ever, but too many deals still stall, go quiet, or lose on price.
- Stop chasing the wrong prospects and spend your time where you're actually likely to win
- Sell with clarity and confidence instead of guesswork. Walk into every call knowing exactly why you win
Win more B2B sales with alignment, clarity & confidence
Many B2B companies struggle because of guesswork. Too many wrong-fit prospects, generic messaging, inconsistent process. The result: long sales cycles, price pressure, and unpredictable revenue.
You're not alone:
- 67% of sales reps miss quota - Gartner
- Misaligned sales systems grow 58% slower and are 72% less profitable - McKinsey
- Companies without a clear ICP see 50% lower win rates - HubSpot
- 68% of B2B buyers say vendors fail to demonstrate value - Harvard Business Review
I'm Max Leone, founder of Ready To Align and predictable growth comes down to three things: 1. WHO you target, 2. WHY they choose you, and 3. HOW you win the business.
Get any one wrong and deals slow down, prices erode,
or you lose the business for good.
We have the R.E.A.L.
Sales growth solution
The B2B R.E.A.L. Sales Growth System
Bruce Bishop
DIRECTOR, WIRELESS ENGINEERING, WORLD PRODUCTS, INC
“It was with ReadyToAlign and Max’s strategic business acumen and customer positioning knowledge, that we were able to increase our business eight-fold. We learned a growth path on how to best capitalize upon opportunities through execution of his growth system alignment strategy and business development framework.”
Shannon Aubin
FOUNDER, STRATEGIC SUPPLY CHAIN PARTNERS GROUP, (SSCPG)
“Max's business experience and ability to identify opportunities for growth is a rarity. ReadyToAlign helped navigate complex projects to intelligent aligned fulfillment solutions. Highly recommend Max to businesses seeking support identifying real B2B sales growth opportunities, applying solutions and realizing results!”
Scott A. Antonacci
CEO, R&D Associates
“Max has proficiency in the complete breadth of B2B sales growth knowledge and the manufacturing value stream. ReadyToAlign brings solid strategy development, allowing you to formulate effective goals, tactics and execution of objectives. I would strongly recommend utilizing his unique sales system framework to drive your business growth and lead you to greater successes.”
Howard Thau
PRESIDENT/CEO, SONIC PACKAGING INDUSTRIES
"Max has always been professional, organized and prompt. His B2B sales growth and industry knowledge is impressive. He has been easy to work with and has helped my team members by educating them on the best path forward. Companies large and small will be extremely happy working with ReadyToAlign and his sales growth system!"
Gary Burns
Owner, President/ceo
empire-emco, INC
“I have known Max Leone for a number of years in various B2B leadership roles. He has always been a true professional to work with. His responsiveness and extensive knowledge of aligned sales growth systems for business development have contributed to the success of ReadyToAlign and will serve all his clients well!”
Nar Handa
President, NH Associates & Prior Executive Vice President of The Plastek Group
“Max Leone is a top notch executive with a proven track record in developing strategy and achieving results. His B2B system framework will play a vital role in the development of a complete sales plan with full scale implementation for small & mid-size businesses. I would highly recommend him and ReadyToAlign for any sales growth project initiative!”
Paul Kelly
Owner, PRESIDENT, ocean pines INDUSTRIES
“ReadyToAlign, provides the highest level of professionalism and pragmatism to every situation. Max has passionately learned and demonstrated what is needed in a successful business value chain, and developed an effective framework & systems to implement strong sales growth results. He also works diligently to remain current to real-world business technologies and B2B strategies.”
Alexander Fung
PRESIDENT, Conventus Ploymers
“Max Leone's ReadyToAlign framework and business system is outstanding and teaches creative ways to drive a win-win for both B2B suppliers and B2B customers. What I believe makes Max and his company unique, is the way he is able to balance the alignment of each portion of the B2B service/ manufacturing operation to maximize sales growth success"
about
Proven B2B Business Development experience
Ready To Align brings real-world B2B experience (field and boardroom) to your company.
For 38 years, Max Leone has worked hands-on with domestic and international B2B organizations of every size, across a wide range of industries.
That range exposed a clear pattern: what separates top performers from the rest. He extracted those winning strategies into a definitive B2B business development framework. Master its core elements, and exponential sales growth follows.
Ready To Align exists to help SMBs align strategy, messaging, systems and execution. Sales teams stop chasing the wrong leads, sales cycles shorten, and growth becomes predictable, scalable, and profitable.
OUR approach
Discover how we make a R.E.A.L. transformational difference with your company's sales growth...
The B2B R.E.A.L. Sales Growth System is built on three pillars: WHO, WHY, and HOW brought to life through a simple, transformational methodology: R.E.A.L.
R.E.A.L. isn't just a catchy acronym. It's a process for consistent, predictable, scalable sales growth.
Many B2B companies fail from a fragmented sales strategy. If your approach isn't structured, aligned, and buyer-centric, deals are already being lost, silently. That's why top-performing B2B organizations rely on repeatable systems, not generic tactics.
R.E.A.L. stands for Recognize, Evaluate, Align, Leverage a proven framework that brings structure, clarity, and momentum to B2B sales growth.
Why B2B Sales Breakdown:
- Lead generation without targeting creates noise
- Messaging without pain-point clarity creates indifference
- Sales activity without alignment creates wasted effort
- Technology without strategy creates complexity
Only 23% of B2B sellers believe their sales process is effective and fewer than 30% of companies can clearly articulate why customers choose them. - Gartner.
The B2B R.E.A.L. Sales Growth System fixes this by addressing sales growth in the right sequence, from clarity to execution.
Contact Me Today
Let me understand your business challenges and how I may help you! - Max Leone
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